Sterling is a family-owned chain of pharmacies with 22 locations throughout Minnesota and Iowa. Founded in 1952 by Leonard Astrup, Sterling remains dedicated to their customers and communities. Sterling was founded on pharmacy and optimal care for the customer.
Each Sterling location is unique and responsive to the community it serves. Some stores feature a large selection of front end items, from gifts to gourmet food and more, while other locations are dedicated solely to pharmacy and pharmacy-related items.
difference
Since 2007, markit has been working with Sterling - identifying their competitive difference, creating a new brand identity and tagline, implementing a loyalty program, and delivering a consistent message across multiple and diverse mediums. Sterling truly treats markit like their marketing department and we play a part in every part of Sterling's marketing.
markit provides a complete one-stop solution for all of my advertising and marketing needs. from concept to implementation they are with me every step of the way delivering ideas, design and a consistent, considered, thought-provoking plan for the multifaceted approach any successful marketing program must have in order succeed. i have been with them for over 7 years because I value what they bring to the table.
sam ewing - chief operations officersterling rewards members
Sterling was looking to increase its: pharmacy customers, frequency of visits, average ticket, and margin. markit helped create a loyalty program, Sterling Rewards, which has accomplished all goals throughout its few years in existence.
Sterling Rewards has an impressive 60,000 members, giving us the ability to communicate directly with our customers individually, by store, by store groups, by company and anything in between.
messaging
What we say is everything. markit takes the essence of what needs to be conveyed and develops messages that resonate with the customer getting them to respond.
customer service
Creating a 'Sterling experience' is paramount in being top of mind for the customer. markit works closely with the 'on-the-ground' staff to ensure Sterling gives a 'Sterling experience' to every customer, every day.
communication
Communication is advertising, public relations, social media, job postings, and more. It's markit's job to develop communication strategies for each location that establish Sterling as a member of the community and get the customer's attention.